Research advertising trends
Research competitors’ pricing and products
Decide on appropriate placement of ads
Determine what content will reach customers
Develop projects to create content
Publish digital marketing content online
Implement email marketing campaigns
Measure digital traffic
Monitor social media and Google Analytics
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to stakeholders
Scale campaigns to maximize ROI
Conduct market research to inform campaigns
Brainstorm and implement experiments and conversion tests
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